Sherry DeLaGarza, CMP, CMM, DES

Founded by a 27-year industry veteran, Key Standards Event Management, LLC (KSEM) is your full-service meeting and event management partner, consulting with association, corporate, and non-profit clients in the design, marketing, audience acquisition, and execution of their in-person, hybrid, and virtual experiences.

KSEM delivers reliability, creativity, flexibility, innovation, integrity, and most of all FUN! We become your partner in transforming your goals and vision into reality, exceeding expectations within budget.

Our team is skilled in

• Strategic design and project management, visualizing the big picture while focusing on the smallest details so you don’t have to
• Event marketing, branding, and audience acquisition
• Budgeting, negotiating savings and avoidances
• Collaborating with corporate executives and volunteers
• Headline keynote speakers and entertainment production
• Educational content and speaker management
• Tradeshow management
• Sponsorships

KSEM’s President and CEO, Sherry DeLaGarza, is a self-professed project management nerd and member of the branding police squad. Her passions include continuing education and mentoring.

Industry Involvement

Member of Meeting Professionals International (MPI) since 2017
D/FW Chapter Past President
D/FW Chapter CMP Study Program Facilitator, Stakeholder Management
Global Independent and Small Business Owners (ISBO) Advisory Board
Global Chair, RISE Up Task Force
Member of Senior Planners Industry Network (SPIN)

Community Involvement

Our Friends Place (non-profit) Board of Directors, 2022 President
Member Delta Zeta Sorority

Industry Recognitions

2020 MPI (global) RISE Award for Meeting Industry Leadership
2020 MPI D/FW Colleen Rickenbacher Leadership Award
2019 SPIN 40 over 40
2015 MPI D/FW Mentor of the Year
2007 MPI D/FW Planner of the Year
2010 ISES Texas Star Award for Best Event Produced for a Corporation (Budget over $100,000)