Diane Smith, CMP, CMM

Sally Mainprize, SMMC, CRP, DES

Sally Mainprize, SMMC, CRP, DES


Sally Mainprize and her small but mighty team of corporate meeting and event professionals are the heartbeat of Iron Peacock events. Woman and minority owned, and women operated, we specialize in corporate and association meetings and events. Planning business events and trade shows requires expertise in two very opposite disciplines. It’s science as much as it is art — we have a unique business structure that excels in both areas. That philosophy is reflected in our name.

First, the Iron. Our process is based on structured and strategy-driven project management systems, with a sharp focus on event objectives, end goals and results. Like iron, planning for ROI isn’t sexy, but it is a vital base. This strong foundation keeps your events on track and on budget with real, measurable return on investment. The CRP designation by Sally’s name stands for Certified ROI Professional, a rare qualification especially in the meetings industry.

Second, the Peacock. Events bring together people, creatures who are a combination of complex emotions and needs. People attend meetings to solve a problem, network, learn and celebrate! So business events must be skillfully designed to engage the senses, inspire the mind, and motivate participants to act. The creativity, the wow, the inspiration that leaves a lasting impression and produces positive change – that’s the Peacock in action!

We love life, we love what we do, and the events we produce reflect it!

Industry Involvement
Certified ROI Professional
Strategic Meetings Management Certification
Digital Event Strategist
Recipient of SPIN 40 over 40 Award
Recipient of Convention South Magazine Planners to Watch Award
Membership in:
ROI Institute Associates
SPIN – Senior Planners Industry Network
PCMA – Professional Convention Management Assoc.
AIMP – Alliance of Independent Meeting Planners